There are 3 zones in Playa a buyer needs to be aware of, the most popular is beachfront where costs are rising and ranging from $$450k to over a Million for a 2/2 condo.
If your budget is in the $350k range you can be in the oceanview zone a few blocks behind the beach and then going back 4 plus blocks one enters the $150 to $250k budget area where you can still have quality and centrality. It is getting difficult when a client has $250k and wants oceanview. If you can afford it try to get in to your zone early or take finance to pick up oceanview while it is available and still afordable.